Privacy Policy
Effective Date: December 8, 2025
Last Updated: December 8, 2025
Self-Directed Success (“SDS,” “we,” “our,” or “us”) provides digital tools, software systems, educational resources, and enrollment automation services to microschools and other educational organizations. This Privacy Policy explains how we collect, use, share, and protect information when you use:
The SDS website(s)
SDS Enrollment Booster™
SDS Growth Dashboard, Founders Hub, and related portals
Whitelabeled GoHighLevel sub-accounts (collectively, the “Services”)
By using our Services, you agree to the terms of this Privacy Policy.
1. Who We Serve
SDS provides software and enrollment-automation tools to microschool founders and educational organizations (“Schools”).
SDS acts primarily as a service provider / data processor for Schools.
Schools act as the data controllers for any personal information they collect from families, parents, or students through the Services.
2. Information We Collect
We collect information in three main ways:
A. Information You Provide Directly
This includes:
Name, email address, phone number
School or organization details
Billing information (processed securely by third-party processors)
Communications with SDS
Inputs submitted through forms, surveys, support channels, or onboarding materials
B. Information Collected Through Schools Using the Services
Schools may use SDS tools to collect information from families, such as:
Parent/guardian contact information
Student name, age, grade level, interests
Tour booking details
Application or enrollment-related information
Survey responses or communications
Schools remain responsible for:
How they collect and use family/student data
Their own privacy practices
Providing accurate notices to families
SDS processes this data solely on the School’s behalf and does not sell or use it for SDS marketing.
C. Information Collected Automatically
When you access the Services, we may collect data such as:
IP address
Device type
Browser type
Usage patterns
Pages visited
Time on pages
Cookies and similar tracking technologies
This helps us improve system performance, security, and user experience.
3. How We Use Information
SDS uses collected data for purposes including:
Providing and improving our Services
Setting up and managing School accounts
Customizing whitelabeled sub-accounts
Customer support and troubleshooting
System performance, analytics, and security
Sending onboarding or service-related communications
Processing billing or subscription payments
Creating anonymized or aggregated insights (never identifying data)
We do not sell or rent personal information.
We also do not use student or family data collected by Schools for SDS marketing.
4. How Schools Use Information
Schools are responsible for:
Their own admissions process
Messaging and communication with families
How they store, share, and retain data from prospective or enrolled students
Providing legally required notices to parents/guardians
Schools may export, modify, or delete their own data within the Services.
If a parent wants to request access, correction, or deletion of student data, SDS will direct them to the appropriate School.
5. How Information Is Shared
We may share information only in the following circumstances:
With service providers:
Trusted third-party vendors (e.g., GoHighLevel, email delivery services, payment processors, hosting providers) who help us operate the Services.
With Schools:
Information families submit to whitelabeled systems is shared with the School who owns that sub-account.
For legal or safety reasons:
If required by law, court order, or to prevent harm or fraud.
With consent:
If you explicitly authorize a specific disclosure.
We never sell personal information.
6. Data Security
We implement commercially reasonable security measures to protect information, including:
Encryption in transit
Access controls
Secure hosting
Regular audits and monitoring
No system can guarantee 100% security, but we take data protection seriously and continuously improve our safeguards.
7. Children’s Privacy
SDS does not knowingly collect personal information directly from children under 13.
Schools that collect information about students (including those under 13) via the Services are responsible for complying with COPPA and other applicable laws.
8. Data Retention
We retain information as long as needed to:
Provide the Services
Meet contractual obligations with Schools
Comply with legal obligations
Schools may request deletion of data at any time.
9. Your Choices
Depending on your role (School, parent, or user), you may:
Update your account information
Request deletion of your data
Opt out of communications
Disable cookies through your browser
Parents requesting information must contact the School directly.
10. International Users
If you access the Services from outside the United States, you agree that data may be transferred to, stored in, and processed within the U.S.
11. Third-Party Links
Some pages may contain links to third-party websites. SDS is not responsible for their content or privacy practices.
12. Changes to This Policy
We may update this Privacy Policy periodically.
Revisions will be posted with a new “Last Updated” date.
Continued use of the Services indicates acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or how we handle data, contact:
Self-Directed Success
Email: [email protected]
Website: https://withsds.com